Youi had three illustrations sitting in its direct response library. The brief was to turn them into realistic short-form videos that felt native to TikTok. Think CCTV, dashcam and doorbell-style footage that stayed recognisably Youi.
BRX reworked the illustrations into this new format, making existing assets work harder and helping Youi stand out in customers' feeds to drive more quotes. Now entering market, the campaign puts Youi out in front with a new creative option to test and build on.
